Ecosystem Integrations

Built for the
Experience Cloud
Ecosystem

Prezio is purpose-built as the intelligence layer. Every integration is bidirectional, always-on, and designed to make the native capabilities you already have more commercially precise.

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3
Core integrations
53
Active touchpoints
Live
Always-on sync
Intelligence Layer
Prezio
Content
AEM + Firefly
Analytics
GCP BigQuery
Data
AEP Profiles
Activation
Journey Optimizer
01
Primary Integration

Adobe Experience Platform

AEP serves as Prezio's unified data substrate. The integration operates as a continuous, bidirectional data flow that keeps Prezio's decisioning context in permanent sync with the subscriber's real-time profile. It is not a nightly batch sync. It is a live connection that propagates every behavioral event into segment context before the next interaction occurs.

Real-Time Customer Profile
Audience Studio and Decision Hub consume AEP Real-Time Customer Profiles to resolve subscriber segment membership and behavioral context at the point of each pricing decision.
Data Collaboration
Incorporate first-party and partner data signals including network usage, device history, and transactional attributes into micro-segment construction. No data egress to third-party systems required.
Firefly / Dynamic Media Sync
Prezio syncs Dynamic Offer Metadata with AEP's Firefly/Dynamic Media layer. Creative assets are assembled to precisely match the offer payload, ensuring visual and commercial consistency.
OOTB Destination Connectors
AEP's out-of-the-box destination connectors extend Prezio's offer activation to ad networks, social platforms, and messaging channels without custom integration development.
Adobe Experience Platform
Live
Integration Type
Bidirectional
Data Sync
Near Real-Time
Profile Updates
Every behavioral event
Batch Processing
None
Consent Sync
Real-Time
Destination Connectors
OOTB Included
02
Primary Integration

Adobe Journey Optimizer

AJO is Prezio's primary channel activation engine. Once the Decision Hub generates a personalized offer payload, AJO orchestrates real-time delivery through the subscriber's optimal channel. The Prezio-AJO relationship is where commercial intelligence meets operational delivery.

Real-Time Omnichannel Orchestration
AJO evaluates journey eligibility conditions and activates the appropriate communication template across App, Web, SMS, Email, WhatsApp, and Bank App simultaneously.
Personalized Message Design
Offer payloads from Prezio's Decision Hub drive dynamic content population within AJO templates. Every message reflects the individual subscriber's Hero Offer, OTT bundle, and contextual offer.
Next-Best Experience Decisioning
AJO's Next-Best Experience logic operates in conjunction with Prezio's offer payload, determining not just what offer to show, but when and through which channel it will have the highest impact.
Agentic Journey Creation
AI Agents autonomously create and manage subscriber journeys based on real-time behavioral triggers, reducing manual configuration overhead for complex, multi-step engagement flows.
Journey Optimizer
Active
Role
Channel Activation Engine
Channels Activated
30+
Message Personalization
Individual Level
Trigger Type
Behavioral / Real-Time
A/B Testing Scope
Pricing + Communication
Activation Latency
Seconds
03
Primary Integration

Adobe Experience Manager

Prezio integrates with AEM to ensure that dynamically priced offers are always supported by dynamically assembled content. When the Decision Hub selects a Hero Offer for a subscriber, AEM delivers the corresponding creative assets through the Dynamic Media layer. Pricing precision and content precision operate as one.

GenAI-Powered Content Creation
Firefly generates offer-specific creative assets aligned to Prezio's offer metadata, enabling large-scale content production without manual creative iteration for every pricing variant.
Dynamic Asset Management
AEM serves the correct assets for each offer variant configured in Prezio's Product Catalog, ensuring offer visuals and copy are always current and aligned to live pricing configurations.
Bidirectional Metadata Sync
Pricing changes and offer updates are immediately reflected in deployed content without requiring manual content republication. The commercial and creative layers stay in permanent lockstep.
Experience Manager
Synced
Content Generation
GenAI Powered
Asset Sync
Per Offer Variant
Metadata Sync
Bidirectional
Manual Republication
Not Required
Dynamic Media
Integrated
Channel Coverage

53 Active Touchpoints.
Two Enterprise Brands.

Prezio's offer activation reaches subscribers through a comprehensive set of owned, partner, and third-party channels. All channels operate within full integration scope and receive structured offer payloads.

Brand A
30 Touchpoints
Mobile App (Native SDK)
UMB (Direct)
E-Commerce (API)
Bank App (API)
WhatsApp
Facebook
SMS
Email
Push Notification
In-App Messaging
Web Portal
Retail POS
Call Centre
+ 17 More
Brand B
23 Touchpoints
Mobile App (Native SDK)
UMB (Direct)
E-Commerce (API)
Bank App (API)
WhatsApp
Facebook
SMS
Email
Push Notification
Web Portal
Retail POS
+ 12 More

Ready to Connect Your Stack?

Schedule a technical integration demo and see exactly how Prezio connects to your existing environment, from Real-Time Customer Profiles to channel activation.